When I was a child, my grandmother used to say, “You speak the language, so ask for directions if you get lost!” I apply that lesson today when it comes to saving time in the grocery store. If I can’t find something, I ask rather than wander aimlessly through the store. Time is money, as they say, and the whole concept behind the Personal Chef Approach™ is not to waste either of those precious commodities.
It’s astonishing how many people are afraid to ask, when in reality the people behind the counter are usually thrilled to help! Patrons tend to treat them as if they’re invisible, so trust me, a friendly smile and acknowledgement, or asking for their expertise goes a LONG way. You might even end up with superior product. My local butcher shouts at me when I reach for something from the case these days, “oh no, let me cut you some fresh.”
Befriending the butcher and/or fishmonger can also lighten your load in the kitchen. If you ask nicely, they will (much more skillfully) break down that whole chicken, pound out those breasts evenly, trim the silver skin from a filet of beef, debone a leg of lamb, peel and devein shrimp, or skin and filet the fish for you amongst other time-consuming tasks. They’re also your go to source to ask which cuts of meat, or types of fish could be substituted for another when what you’re looking for is not in stock; or how long and what temperature you should cook that roast. They’ll even marinate meat in advance for you if you wish, and they can save you money repackaging the number of thighs or chops you desire.
The same goes for the green grocer. They love to show you how to pick a ripe pineapple, or why you want artichoke with tight leaves. There are so many exotic fruits and vegetables showing up on grocery store chain shelves these days – I’m always asking my green grocer the reason for purple cauliflower versus white, he’ll often lets me sample a new crossbred plum, or gives me advice on how to prepare and cook a squash I’ve never tried before.
A good store manager knows what’s on sale that week and exactly which aisles to find specific products (again, saving you time). Sometimes the store will stop carrying a product I’ve come to like, and letting the manager know I miss it will usually encourage them to either start reordering it again, or do a special order of that product just for me (at no extra cost).
Once you get to know the professionals in your local grocery store, the time it takes to shop is greatly reduced, you’ll save money. Plus, the automatic grocery lists generated from the PCA custom menu planning tool or the weekly menu plans will mean you need to shop much less often. I shop once a week, and I’m done in less than half an hour – how much time do you spend grocery shopping?
Purple Cauliflower Mash
This easy kid-friendly side dish also happens to be great for low carb diets in place of mashed potatoes. Of course you can make it with any other color of cauliflower you happen to have, and let your imagination run wild with additional ingredients and variations.
PS. Don’t forget to enter the #PCACaptionThis Contest to win Grand Prize is a 1 YEAR MEMBERSHIP, and the contest closes at 11:59PM September 2nd!